21 Years Old Fashion Brand Owner Makes $100,000 In First 3 Months - Aimee Smale | CEOCAST EP. 118
Odd Muse founder Aimee Smale tells CEOCAST how she planned her womenswear brand two hours before each ASOS shift, launched at 21 and made $100,000 in the first three months, how a Lorna Lux organic purchase put the brand on the map, and why she refuses to pay influencers with strings attached. TL;DR Smale saved and planned while working at ASOS, treated her launch stock as an investment rather than a risk, and grew through organic influencer moments instead of paid gifting. Partial coverage: the notes cover only roughly the first 50 minutes of the 62-minute episode (first ~49,700 caption characters); the remainder is not covered. Details come from machine-generated captions and the guest's own claims; business figures are not independently checked. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=buL9bl4qYzU
Executive Summary (TL;DR)
Odd Muse founder Aimee Smale tells CEOCAST how she planned her womenswear brand two hours before each ASOS shift, launched at 21 and made $100,000 in the first three months, how a Lorna Lux organic purchase put the brand on the map, and why she refuses to pay influencers with strings attached. TL;DR Smale saved and planned while working at ASOS, treated her launch stock as an investment rather than a risk, and grew through organic influencer moments instead of paid gifting. Partial coverage: the notes cover only roughly the first 50 minutes of the 62-minute episode (first ~49,700 caption characters); the remainder is not covered. Details come from machine-generated captions and the guest's own claims; business figures are not independently checked. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=buL9bl4qYzU