3 low competition businesses with massive demand in America
My First Million episode 854, where hosts Sam Parr and Shaan Puri hear three founders pitch their juiciest number and give live advice. The video description lists Rishi Talati of Hot Plate, Ajay Mehta of Tolan and Jonathan Baer of Overlap. This note covers mainly the Hot Plate segment: a platform that lets independent food sellers take pre-orders from their Instagram audience, which the founder says has powered over 100 million dollars of sales, plus the hosts' advice in a later section about selling a feeling rather than a product. Sponsor: the description links HubSpot and promotes Hampton, Somewhere and Mercury. PARTIAL COVERAGE: this note is based on the opening Hot Plate pitch, one middle section of advice and the description, and does not cover the Tolan or Overlap segments or the full 58 minute episode. All business figures are the speakers' own claims and are not independently checked.

Executive Summary (TL;DR)
My First Million episode 854, where hosts Sam Parr and Shaan Puri hear three founders pitch their juiciest number and give live advice. The video description lists Rishi Talati of Hot Plate, Ajay Mehta of Tolan and Jonathan Baer of Overlap. This note covers mainly the Hot Plate segment: a platform that lets independent food sellers take pre-orders from their Instagram audience, which the founder says has powered over 100 million dollars of sales, plus the hosts' advice in a later section about selling a feeling rather than a product. Sponsor: the description links HubSpot and promotes Hampton, Somewhere and Mercury. PARTIAL COVERAGE: this note is based on the opening Hot Plate pitch, one middle section of advice and the description, and does not cover the Tolan or Overlap segments or the full 58 minute episode. All business figures are the speakers' own claims and are not independently checked.