A Group Chat Inspired a Multimillion-Dollar Brand
Shopify Masters episode in which the host talks with Bart Szaniewski, Grant Eastey and Ejay O'Donnell, the three friends behind Dad Gang, a hat brand that says it has sold more than 250,000 hats in two years. They explain that Dad Gang began as a phrase in their group chat, used like a safe word when a dad had to step away, and became a vintage-style logo on snapback hats. They say the first 100 hats sold out in less than 36 hours to friends and family, then strangers started ordering, and they kept going without outside pressure. They describe a VIP Facebook group that became a support community for dads, and early fulfillment from a garage and then a living room during Black Friday and Cyber Monday in 2022. The show is produced by Shopify, which is the named sponsor and platform in the description. PARTIAL COVERAGE: the captions cover roughly the first 15 minutes of the 32 minute episode in detail, so later topics are not summarized. All claims are the guests' own and are not independently checked. Nothing here is financial, legal or medical advice.
Executive Summary (TL;DR)
Shopify Masters episode in which the host talks with Bart Szaniewski, Grant Eastey and Ejay O'Donnell, the three friends behind Dad Gang, a hat brand that says it has sold more than 250,000 hats in two years. They explain that Dad Gang began as a phrase in their group chat, used like a safe word when a dad had to step away, and became a vintage-style logo on snapback hats. They say the first 100 hats sold out in less than 36 hours to friends and family, then strangers started ordering, and they kept going without outside pressure. They describe a VIP Facebook group that became a support community for dads, and early fulfillment from a garage and then a living room during Black Friday and Cyber Monday in 2022. The show is produced by Shopify, which is the named sponsor and platform in the description. PARTIAL COVERAGE: the captions cover roughly the first 15 minutes of the 32 minute episode in detail, so later topics are not summarized. All claims are the guests' own and are not independently checked. Nothing here is financial, legal or medical advice.