A Magic Alarm Clock That Stops Your Bedroom Doom Scrolling? (He Invented That Product)
A Shopify Masters conversation with Matthew Hassett, founder of Loftie, maker of the Loftie alarm clock that the show says over 200,000 people own and that Wirecutter has picked for six years. He explains how Loftie began as an app to reduce screen time, why he pivoted to a physical product, why the alarm clock deserved to be unbundled from the phone, and what he looks for in funding. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin and pivot story, the alarm clock rationale, and the section on investors, and does not cover every part of the roughly 35 minute conversation. Sales and ranking claims are the guest's and the show's own and not independently checked. This is a business summary, not sleep or health advice.
Executive Summary (TL;DR)
A Shopify Masters conversation with Matthew Hassett, founder of Loftie, maker of the Loftie alarm clock that the show says over 200,000 people own and that Wirecutter has picked for six years. He explains how Loftie began as an app to reduce screen time, why he pivoted to a physical product, why the alarm clock deserved to be unbundled from the phone, and what he looks for in funding. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin and pivot story, the alarm clock rationale, and the section on investors, and does not cover every part of the roughly 35 minute conversation. Sales and ranking claims are the guest's and the show's own and not independently checked. This is a business summary, not sleep or health advice.