A Serial Entrepreneur's Failures Led to YouTube Success
Shopify Masters episode in which host Benjamin Gottlieb talks with Wil Yeung, a serial entrepreneur who has run violin drop shipping, a music school, a coconut milk business and a photography service, and now has a plant-based cooking YouTube channel, Yeung Man Cooking, with nearly 1.5 million subscribers. Wil says curiosity is a powerful trait for an entrepreneur, that past failures taught him what to keep and discard, and that he is grateful for them in retrospect. He describes the music school's early negative income, selling it after turning it around, and says everything starts as a side hustle and he never had a formal business plan. He also discusses choosing products and recipes to sell. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the failures, the music school story and the niche and monetization sections, and may miss parts of the roughly 25 minute video. Personal stories and business results are Wil's own and not independently checked. Nothing here is medical, dietary, legal or financial advice.
Executive Summary (TL;DR)
Shopify Masters episode in which host Benjamin Gottlieb talks with Wil Yeung, a serial entrepreneur who has run violin drop shipping, a music school, a coconut milk business and a photography service, and now has a plant-based cooking YouTube channel, Yeung Man Cooking, with nearly 1.5 million subscribers. Wil says curiosity is a powerful trait for an entrepreneur, that past failures taught him what to keep and discard, and that he is grateful for them in retrospect. He describes the music school's early negative income, selling it after turning it around, and says everything starts as a side hustle and he never had a formal business plan. He also discusses choosing products and recipes to sell. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the failures, the music school story and the niche and monetization sections, and may miss parts of the roughly 25 minute video. Personal stories and business results are Wil's own and not independently checked. Nothing here is medical, dietary, legal or financial advice.