Business Expert: How to Build A Brand in 2026 & Hidden Opportunity | IndiaMART | FO443 Raj Shamani
Raj Shamani talks with an IndiaMART business expert (Figuring Out, FO443) about where India's hidden business opportunities actually sit. The guest's opening frame: India is not one common consumer base - every 8-10 crore people are completely different, so a founder must first decide which population to serve. He points to the unglamorous ecosystems that quietly boomed, like e-rickshaws spawning demand for batteries, replacement parts and mobile accessories, and to commodity realities - iron quoted per kilo, fabric per meter - where the product stays the same no matter how it is sold, leaving wide scope for brand-building in completely unbranded categories like CCTV cameras and furniture. He highlights solar and energy storage as sectors with real work left to do, notes that demand in some categories doubles year on year while supply lags, and explains why even culturally specific products like rakhi are mandatory purchases regardless of price. He also shares seller-level observations from IndiaMART's data, including that the sellers with the lowest English proficiency are often the ones whose goods reach everywhere. All market observations are the guest's own. The episode is sponsored by IndiaMART.
