How Amul beat its competition & made 39,200 Cr during Lockdown? : Business case study
A Think School business case study of how Amul handled the 2020 COVID lockdown. The presenter says Amul prepared for a surge in household demand while others cut back, used an IBM-built digital supply chain system, incentivised frontline workers, used e-commerce partners and raised advertising, then closes with three lessons. The caption text covers the whole 13 minute video. All figures (revenue gain, extra milk procured, demand increases, ad volumes, the IBM investment) are the presenter's statements, not independently checked, and he describes the managing director's decisions from his own reading. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=nnwqtZiYMxQ
Executive Summary (TL;DR)
A Think School business case study of how Amul handled the 2020 COVID lockdown. The presenter says Amul prepared for a surge in household demand while others cut back, used an IBM-built digital supply chain system, incentivised frontline workers, used e-commerce partners and raised advertising, then closes with three lessons. The caption text covers the whole 13 minute video. All figures (revenue gain, extra milk procured, demand increases, ad volumes, the IBM investment) are the presenter's statements, not independently checked, and he describes the managing director's decisions from his own reading. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=nnwqtZiYMxQ
Key Takeaways
The lockdown hit
The presenter says the lockdown cost the Indian economy over 10 lakh crore and dairy producers over 112 crore a day, with restaurant and hotel demand, about 20 percent of organised dairy revenue, vanishing.