How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
A Shopify Masters conversation with Ash, founder of Brightland, an olive oil and pantry brand she says reached eight figures, earned press in outlets like Bon Appetit and Food and Wine and landed in Whole Foods. She covers how a personal cooking journey and a Google search became a company, overcoming the idea that she was not an entrepreneur, using food PR and storytelling, and how she thinks about decisions such as an acquisition. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, her immigrant-family background and mindset, the press and storytelling advice, and the closing, and does not cover every part of the roughly 44 minute conversation. Revenue and retail claims are the guest's or the show's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters conversation with Ash, founder of Brightland, an olive oil and pantry brand she says reached eight figures, earned press in outlets like Bon Appetit and Food and Wine and landed in Whole Foods. She covers how a personal cooking journey and a Google search became a company, overcoming the idea that she was not an entrepreneur, using food PR and storytelling, and how she thinks about decisions such as an acquisition. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, her immigrant-family background and mindset, the press and storytelling advice, and the closing, and does not cover every part of the roughly 44 minute conversation. Revenue and retail claims are the guest's or the show's own and not independently checked.