How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
Shopify Masters episode in which the host talks with Olajuwon Ajanaku and Earl Cooper, founders of Eastside Golf, a golf apparel and accessories brand that mixes streetwear with the sport. Olajuwon says he was raised on the golf course in East Atlanta, met mentors there, and created a logo to sponsor himself when he could not find sponsors while working in commercial finance for eight years. He says Earl told him to put it on a T-shirt, he was stopped 120 to 130 times downtown in Detroit, and he shipped the first 3,000 orders from his apartment. Earl says the brand removes barriers, so you do not have to play golf to wear it, like wearing Jordans without playing basketball. The description also mentions getting kids involved in golf. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 11 minutes of the 34 minute episode, so later topics are not summarized. All claims are the founders' own and are not independently checked. Nothing here is financial, legal or medical advice.
Executive Summary (TL;DR)
Shopify Masters episode in which the host talks with Olajuwon Ajanaku and Earl Cooper, founders of Eastside Golf, a golf apparel and accessories brand that mixes streetwear with the sport. Olajuwon says he was raised on the golf course in East Atlanta, met mentors there, and created a logo to sponsor himself when he could not find sponsors while working in commercial finance for eight years. He says Earl told him to put it on a T-shirt, he was stopped 120 to 130 times downtown in Detroit, and he shipped the first 3,000 orders from his apartment. Earl says the brand removes barriers, so you do not have to play golf to wear it, like wearing Jordans without playing basketball. The description also mentions getting kids involved in golf. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 11 minutes of the 34 minute episode, so later topics are not summarized. All claims are the founders' own and are not independently checked. Nothing here is financial, legal or medical advice.