How India Killed British Monopoly to become the godfather of Cricket? : Business case study
A Think School business case study, recorded in March 2025, on how the BCCI went from a poor body that the presenter says sent players abroad on cargo ships with a tiny allowance to the most powerful body in world cricket. He covers the 1952 England tour allowance, the 1987 Reliance World Cup, the 1990s television rights shift after the Doordarshan arrangement, the 2008 launch of the IPL and its growth, and ends with three lessons about power, innovation and disrespect, plus ideas for growing cricket in new markets. Sponsor: the video description names Odoo, and also promotes Think School's own Communication Masterclass course. PARTIAL COVERAGE: this note is based on the opening, the 1952 tour section, the rights and IPL sections and the closing lessons, and may not cover every point in the roughly 25 minute video. Historical claims and money figures are the presenter's own and not independently checked.
Executive Summary (TL;DR)
A Think School business case study, recorded in March 2025, on how the BCCI went from a poor body that the presenter says sent players abroad on cargo ships with a tiny allowance to the most powerful body in world cricket. He covers the 1952 England tour allowance, the 1987 Reliance World Cup, the 1990s television rights shift after the Doordarshan arrangement, the 2008 launch of the IPL and its growth, and ends with three lessons about power, innovation and disrespect, plus ideas for growing cricket in new markets. Sponsor: the video description names Odoo, and also promotes Think School's own Communication Masterclass course. PARTIAL COVERAGE: this note is based on the opening, the 1952 tour section, the rights and IPL sections and the closing lessons, and may not cover every point in the roughly 25 minute video. Historical claims and money figures are the presenter's own and not independently checked.