How Steve Jobs saved Apple from BANKRUPTCY? | Documentary | The Greatest Comeback story ever
A Think School documentary-style case study in which the presenter tells how Apple went from near bankruptcy in 1997 to a company he says is worth over 3 trillion dollars. He describes Steve Jobs's early overengineered products such as the Lisa and the Macintosh, his ouster after the clash with John Sculley, Apple's losses of over a billion dollars a year, and Jobs's return. He then lays out a three-step recovery: a deal with Microsoft, cutting products to a few simple ones such as the iPod and iPhone, and locking customers into an ecosystem. Sponsor: Odoo, listed in the description. PARTIAL COVERAGE: this note is based on the opening, the Lisa and Macintosh section, the 1997 crisis section, the three-step turnaround and the closing, and may not cover every point in the roughly 32 minute video. The company history, figures and characterizations of people are the presenter's own and are not independently checked. Nothing here is financial or investment advice.
Executive Summary (TL;DR)
A Think School documentary-style case study in which the presenter tells how Apple went from near bankruptcy in 1997 to a company he says is worth over 3 trillion dollars. He describes Steve Jobs's early overengineered products such as the Lisa and the Macintosh, his ouster after the clash with John Sculley, Apple's losses of over a billion dollars a year, and Jobs's return. He then lays out a three-step recovery: a deal with Microsoft, cutting products to a few simple ones such as the iPod and iPhone, and locking customers into an ecosystem. Sponsor: Odoo, listed in the description. PARTIAL COVERAGE: this note is based on the opening, the Lisa and Macintosh section, the 1997 crisis section, the three-step turnaround and the closing, and may not cover every point in the roughly 32 minute video. The company history, figures and characterizations of people are the presenter's own and are not independently checked. Nothing here is financial or investment advice.