How T3 Hit $4 Million in Sales Then Got Into Sephora
A Shopify Masters interview, hosted by Adam Levter (as spelled in the captions), with Dr. Julie Chung, co-founder of the premium hair tool brand T3 with her husband Kent Yu. She says that as a third-year medical student she struggled with ordinary hair dryers, Kent redesigned the dryer around airflow and weight, and they bet 50,000 dollars on 10,000 units, made 4 million dollars in the first year, and were approached by Sephora, which had sold no hair tools before. She also covers staying 100 percent owned, retailer expectations and the contrast between medicine and business. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on ownership and retailers, the closing and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Adam Levter (as spelled in the captions), with Dr. Julie Chung, co-founder of the premium hair tool brand T3 with her husband Kent Yu. She says that as a third-year medical student she struggled with ordinary hair dryers, Kent redesigned the dryer around airflow and weight, and they bet 50,000 dollars on 10,000 units, made 4 million dollars in the first year, and were approached by Sephora, which had sold no hair tools before. She also covers staying 100 percent owned, retailer expectations and the contrast between medicine and business. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on ownership and retailers, the closing and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.