How This Retailer Ranks #1 on Google & Grows 50% YoY
A Shopify Masters interview in which host Adam Leter talks with Matthew Burrows, founder of the Los Angeles plant retailer Plant Material, about inventory management, working with local growers and growing a three-location retail business. Burrows describes asking why each product is carried, buying directly from growers, keeping shops full without overstocking, how a closed Altadena shop after the fires affected the year, and the risk of leaving a salaried job. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an inventory section, a middle section on growers and seasonality, the closing and the description, and does not cover every exchange in the roughly 29 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Adam Leter talks with Matthew Burrows, founder of the Los Angeles plant retailer Plant Material, about inventory management, working with local growers and growing a three-location retail business. Burrows describes asking why each product is carried, buying directly from growers, keeping shops full without overstocking, how a closed Altadena shop after the fires affected the year, and the risk of leaving a salaried job. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an inventory section, a middle section on growers and seasonality, the closing and the description, and does not cover every exchange in the roughly 29 minute interview. All numbers and views are the speakers' own claims and are not independently checked.