How To Launch Your First Store Like a Pro (From Ex-Lululemon Director)
A Shopify Masters interview in which host Serena Smith talks with Natalie Westlake, one of Lululemon's first 100 employees who spent nearly two decades there and is now VP of Operations and Marketing at the Canadian jewelry brand Bluboho. She explains learning of Lululemon through a person wearing it in a yoga class, why she left, and how she builds loyalty with highly personal, guest-obsessed service. She covers recurring community events such as Sunday yoga and monthly full moon events, the value of a smaller flat team that can test and abandon ideas quickly, and advice to open stores slowly and deliberately. She ends with her purpose of creating wealth with women for women. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the Lululemon background, the loyalty and events section, the team and marketing section, the retail expansion advice and the description, and may not cover every point in the roughly 40 minute episode. All claims are the guest's own account and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Serena Smith talks with Natalie Westlake, one of Lululemon's first 100 employees who spent nearly two decades there and is now VP of Operations and Marketing at the Canadian jewelry brand Bluboho. She explains learning of Lululemon through a person wearing it in a yoga class, why she left, and how she builds loyalty with highly personal, guest-obsessed service. She covers recurring community events such as Sunday yoga and monthly full moon events, the value of a smaller flat team that can test and abandon ideas quickly, and advice to open stores slowly and deliberately. She ends with her purpose of creating wealth with women for women. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the Lululemon background, the loyalty and events section, the team and marketing section, the retail expansion advice and the description, and may not cover every point in the roughly 40 minute episode. All claims are the guest's own account and are not independently checked.