How to Scale Your Business From $4,000 to $1Million in Revenue
A Shopify Masters interview in which host Adam Levitt talks with Laura Thompson, co-founder of the natural skincare brand Three Ships, which she started with Connie Lo using about 4,000 dollars. Laura says the brand grew to 1 million dollars in annual revenue and later much more, and she covers when to go full-time, surviving a rebrand after a trademark letter, appearing on Dragons' Den, winning Whole Foods through a trade show meeting, a small regional launch, community building with live shopping events, heavy use of Meta ads, and the importance of founder burnout awareness. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the go-full-time section, the Whole Foods section, the community and marketing section, the closing and the description, and may not cover every point in the roughly 49 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial or medical advice.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Adam Levitt talks with Laura Thompson, co-founder of the natural skincare brand Three Ships, which she started with Connie Lo using about 4,000 dollars. Laura says the brand grew to 1 million dollars in annual revenue and later much more, and she covers when to go full-time, surviving a rebrand after a trademark letter, appearing on Dragons' Den, winning Whole Foods through a trade show meeting, a small regional launch, community building with live shopping events, heavy use of Meta ads, and the importance of founder burnout awareness. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the go-full-time section, the Whole Foods section, the community and marketing section, the closing and the description, and may not cover every point in the roughly 49 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial or medical advice.