How to Shift Consumer Preferences Quickly and Effectively
Shopify Masters episode in which host Benjamin Gottlieb has the founders of Suri, the electric toothbrush brand, including Mark Rushmore and a co-founder whose name is garbled in the captions, return to talk about scaling from zero to 30 million dollars in sales in two years. They say step one to scaling is convincing people to leave their routine and adopt something new, describe cold emailing well-known figures including, they say, a famous Apple designer who replied with praise, and say they aim to be scrappy but not crappy on spend. They describe post-checkout surveys for attribution, tools such as Klaviyo and Triple Whale, and views on investors, saying a partner matters more than cash and raising money is not success. Sponsor named: Shopify, which hosts the show; the founders say they are not sponsored by the tools they mention. PARTIAL COVERAGE: this note draws on the opening, cold outreach, attribution, tools and investor sections, and may miss parts of the roughly 37 minute video. Sales figures, endorsements and claims about the product are the founders' own and not independently checked. Nothing here is medical, dental, legal or financial advice.
Executive Summary (TL;DR)
Shopify Masters episode in which host Benjamin Gottlieb has the founders of Suri, the electric toothbrush brand, including Mark Rushmore and a co-founder whose name is garbled in the captions, return to talk about scaling from zero to 30 million dollars in sales in two years. They say step one to scaling is convincing people to leave their routine and adopt something new, describe cold emailing well-known figures including, they say, a famous Apple designer who replied with praise, and say they aim to be scrappy but not crappy on spend. They describe post-checkout surveys for attribution, tools such as Klaviyo and Triple Whale, and views on investors, saying a partner matters more than cash and raising money is not success. Sponsor named: Shopify, which hosts the show; the founders say they are not sponsored by the tools they mention. PARTIAL COVERAGE: this note draws on the opening, cold outreach, attribution, tools and investor sections, and may miss parts of the roughly 37 minute video. Sales figures, endorsements and claims about the product are the founders' own and not independently checked. Nothing here is medical, dental, legal or financial advice.