How to Use Social Media to Create a Viral Brand
Shopify on Location episode in which the host talks with Charlotte Palermino, a skincare creator on TikTok and co-founder of the skincare brand Dieux, about building trust and community through social media. Charlotte says the founders wanted something clinically vetted and price transparent, that great salespeople are storytellers, and that people should bring their own selves to work and strengthen who they are rather than copy her. She describes saving money while working at a company, networking by taking coffees and sending direct messages, and meeting a designer who created the brand identity within about three days, and discusses New York as a hub of connection. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, storytelling, career and New York sections, and may miss parts of the roughly 27 minute video. Claims about products and business are Charlotte's own and not independently checked. Nothing here is medical, dermatological, legal or financial advice.
Executive Summary (TL;DR)
Shopify on Location episode in which the host talks with Charlotte Palermino, a skincare creator on TikTok and co-founder of the skincare brand Dieux, about building trust and community through social media. Charlotte says the founders wanted something clinically vetted and price transparent, that great salespeople are storytellers, and that people should bring their own selves to work and strengthen who they are rather than copy her. She describes saving money while working at a company, networking by taking coffees and sending direct messages, and meeting a designer who created the brand identity within about three days, and discusses New York as a hub of connection. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, storytelling, career and New York sections, and may miss parts of the roughly 27 minute video. Claims about products and business are Charlotte's own and not independently checked. Nothing here is medical, dermatological, legal or financial advice.