How Two Unlikely Founders Turned Food Deserts Into Farmers Markets
A Shopify Masters conversation with Carmen Dianne and Kara Still, founders of Prosperity Market, a Los Angeles mobile farmers market and online marketplace that the show says grew from 15 vendors in a church parking lot to more than 80 vendors. A makeup artist and a fashion designer with no food background, they explain how the pandemic led to the idea, why they focus on keeping money circulating in Black communities, why they stayed a for-profit, and how to write a clear grant application. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, the early vision and delays, the nonprofit decision and the grant writing advice, and does not cover every part of the roughly 50 minute conversation. Statistics and growth figures are the guests' and the show's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters conversation with Carmen Dianne and Kara Still, founders of Prosperity Market, a Los Angeles mobile farmers market and online marketplace that the show says grew from 15 vendors in a church parking lot to more than 80 vendors. A makeup artist and a fashion designer with no food background, they explain how the pandemic led to the idea, why they focus on keeping money circulating in Black communities, why they stayed a for-profit, and how to write a clear grant application. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, the early vision and delays, the nonprofit decision and the grant writing advice, and does not cover every part of the roughly 50 minute conversation. Statistics and growth figures are the guests' and the show's own and not independently checked.