How We Built a 7-Figure Coffee Company With No Business Plan
A Shopify Masters interview, hosted by Serena Smith, with Ally Walsh and Casey Wojtalewicz, the model-and-musician duo behind Canyon Coffee. The description says they built a seven-figure brand without advertising or a traditional business plan, starting by roasting their own beans and selling through boutique lifestyle shops and hotels. They cover why they entered specialty coffee, designing a warm brand against the overtly masculine coffee branding they saw, organic sourcing, wholesale in non-coffee shops, lifestyle journals and newsletters, and opening a cafe in Echo Park. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin and wholesale discussion, a middle section on content and the cafe, the early closing text and the description, and does not cover every part of the roughly 47 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Serena Smith, with Ally Walsh and Casey Wojtalewicz, the model-and-musician duo behind Canyon Coffee. The description says they built a seven-figure brand without advertising or a traditional business plan, starting by roasting their own beans and selling through boutique lifestyle shops and hotels. They cover why they entered specialty coffee, designing a warm brand against the overtly masculine coffee branding they saw, organic sourcing, wholesale in non-coffee shops, lifestyle journals and newsletters, and opening a cafe in Echo Park. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin and wholesale discussion, a middle section on content and the cafe, the early closing text and the description, and does not cover every part of the roughly 47 minute conversation. All business claims and figures are the speakers' own and are not independently checked.