I Bought A Drink Nobody Wanted (And Sold It For $2 Billion)
My First Million episode 820, in which hosts Sam Parr and Shaan Puri talk with Rohan Oza, whom they call the brandfather, about his formula for building consumer brands that end in large exits. Rohan says he started only Poppi as a co-founder and otherwise bought into brands early, including Vitaminwater, Smartwater and others, and describes how he met the Poppi founders on Shark Tank, took 25 percent and helped bring in an operator CEO before an exit the hosts put above 2 billion dollars. His rules include influence the influencer, make the brand part of pop culture, spot winners early, and treating shelf space as the original algorithm. He also stresses that selling the company is a separate, low-repetition skill. Sponsors named in the description: HubSpot and the hosts' other products. PARTIAL COVERAGE: this note is based on the opening, the influence the influencer rule, the Poppi story, the founder versus operator discussion, the M&A and water sections and the closing, and may not cover every point in the roughly 63 minute video. Deal values, health claims about products and business views are the speakers' own and not independently checked. Nothing here is financial, investment or health advice.
Executive Summary (TL;DR)
My First Million episode 820, in which hosts Sam Parr and Shaan Puri talk with Rohan Oza, whom they call the brandfather, about his formula for building consumer brands that end in large exits. Rohan says he started only Poppi as a co-founder and otherwise bought into brands early, including Vitaminwater, Smartwater and others, and describes how he met the Poppi founders on Shark Tank, took 25 percent and helped bring in an operator CEO before an exit the hosts put above 2 billion dollars. His rules include influence the influencer, make the brand part of pop culture, spot winners early, and treating shelf space as the original algorithm. He also stresses that selling the company is a separate, low-repetition skill. Sponsors named in the description: HubSpot and the hosts' other products. PARTIAL COVERAGE: this note is based on the opening, the influence the influencer rule, the Poppi story, the founder versus operator discussion, the M&A and water sections and the closing, and may not cover every point in the roughly 63 minute video. Deal values, health claims about products and business views are the speakers' own and not independently checked. Nothing here is financial, investment or health advice.