Kara Goldin Building A Lifestyle Brand | How I Built This with Guy Raz | NPR
Hint Water founder and CEO Kara Goldin tells Guy Raz how she built a fruit-flavored water brand with no preservatives, how she caught a Target stockout from customer complaints and fixed supply, why the direct-to-consumer arm tripled in a year, and her case on plastic packaging. TL;DR Goldin spotted empty Target shelves the register data said were fine, treated in-stock supply as a duty of an essential product, and pushed the direct-to-consumer business she already had, which then tripled. Live Q&A from the COVID era. Based on first ~25,000 caption characters covering essentially the full session; one brief remark on recycling regulation is incidental. Details come from machine-generated captions and the guest's own claims; business figures are not independently checked. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=mUuiFbJCH9M
Executive Summary (TL;DR)
Hint Water founder and CEO Kara Goldin tells Guy Raz how she built a fruit-flavored water brand with no preservatives, how she caught a Target stockout from customer complaints and fixed supply, why the direct-to-consumer arm tripled in a year, and her case on plastic packaging. TL;DR Goldin spotted empty Target shelves the register data said were fine, treated in-stock supply as a duty of an essential product, and pushed the direct-to-consumer business she already had, which then tripled. Live Q&A from the COVID era. Based on first ~25,000 caption characters covering essentially the full session; one brief remark on recycling regulation is incidental. Details come from machine-generated captions and the guest's own claims; business figures are not independently checked. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=mUuiFbJCH9M