Marketing Tips That Made This Brand Worth Millions
Shopify Masters on-location episode in New York where host Benjamin Gottlieb talks with Nick and Tim West, brothers and co-founders of the athletic wear brand Bandit Running, about building a brand through community rather than sales. They describe New York as the running club capital, how the brand grew from Tim running during covid and wanting something different from big brands, why Tim chose Shopify after using another platform at a previous company, and how a store with a Saturday run club of 100 to 150 people serves as the blueprint for future locations. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, origin, platform choice, retail and run club sections and the closing, and may miss parts of the roughly 33 minute video. Business claims are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify Masters on-location episode in New York where host Benjamin Gottlieb talks with Nick and Tim West, brothers and co-founders of the athletic wear brand Bandit Running, about building a brand through community rather than sales. They describe New York as the running club capital, how the brand grew from Tim running during covid and wanting something different from big brands, why Tim chose Shopify after using another platform at a previous company, and how a store with a Saturday run club of 100 to 150 people serves as the blueprint for future locations. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, origin, platform choice, retail and run club sections and the closing, and may miss parts of the roughly 33 minute video. Business claims are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.