She Was Told Print is Dead. Now She Runs a Booming Magazine Empire
A Shopify Masters interview in which host Serena Smith talks with Nicola Hamilton, a magazine art director who opened Issues, a Toronto shop for independent print magazines, in 2022 after banks declined to lend and she raised about 120,000 dollars another way, according to the description. She explains why a physical space matters, how she curated the range and swung too far toward customer requests before pulling back, how events and community supported the business, and how independent titles fund themselves through events and brand partnerships. She also says the shop has rolled out much as her original plan imagined. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the physical space section, the industry and business plan section, the feedback and curation section, the closing and the description, and may not cover every point in the roughly 34 minute episode. All claims are the guest's own account and are not independently checked. Nothing here is financial advice.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Serena Smith talks with Nicola Hamilton, a magazine art director who opened Issues, a Toronto shop for independent print magazines, in 2022 after banks declined to lend and she raised about 120,000 dollars another way, according to the description. She explains why a physical space matters, how she curated the range and swung too far toward customer requests before pulling back, how events and community supported the business, and how independent titles fund themselves through events and brand partnerships. She also says the shop has rolled out much as her original plan imagined. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the physical space section, the industry and business plan section, the feedback and curation section, the closing and the description, and may not cover every point in the roughly 34 minute episode. All claims are the guest's own account and are not independently checked. Nothing here is financial advice.