Start a Fashion Brand on Shopify With These Easy Tips
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series on Indigenous entrepreneurs, with Hud Oberly, founder of the lifestyle clothing brand Here's to You (H2Y). He says he learned to sew in March 2022 from his mom and YouTube, launched in August 2022 with a hand-sewn wool sweater that sold out within hours, and named the brand after a conversation with his grandmother. He describes a creative-brief process of asking hard questions before each collection, a goal of convincing people they are creative, how his Osage heritage (rendered as Oage in the auto-captions) shapes his structured approach, and three things he credits for success: being observant, building a network and the example of those he looks up to. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and naming story, the creative brief section, the heritage discussion and the closing on networking, and may not cover every point in the roughly 24 minute video. Business claims are the guest's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series on Indigenous entrepreneurs, with Hud Oberly, founder of the lifestyle clothing brand Here's to You (H2Y). He says he learned to sew in March 2022 from his mom and YouTube, launched in August 2022 with a hand-sewn wool sweater that sold out within hours, and named the brand after a conversation with his grandmother. He describes a creative-brief process of asking hard questions before each collection, a goal of convincing people they are creative, how his Osage heritage (rendered as Oage in the auto-captions) shapes his structured approach, and three things he credits for success: being observant, building a network and the example of those he looks up to. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and naming story, the creative brief section, the heritage discussion and the closing on networking, and may not cover every point in the roughly 24 minute video. Business claims are the guest's own and not independently checked.