They Sell a Product Every 60 Seconds (Here's How They Do It)
A Shopify Masters interview in which the host talks with Taylor Frankel, co-founder of the beauty brand Nudestix, which she started with her sister Ally and their mother Jenny, a chemical engineer. She says the 2014 idea was uncomplicated, multi-use makeup for busy women, at a time of full-glam beauty. She covers choosing innovative suppliers, many in Korea, building a grassroots social following with no marketing budget, the brand's expansion into skincare and body care, creator and celebrity partnerships, 2024 earned media value of about 65 million dollars, and how she balances work and life. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the founding story, the supplier and early marketing section, the product philosophy and partnerships section, the closing life balance section and the description, and may not cover every point in the roughly 30 minute episode. All claims and figures are the guest's own account and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which the host talks with Taylor Frankel, co-founder of the beauty brand Nudestix, which she started with her sister Ally and their mother Jenny, a chemical engineer. She says the 2014 idea was uncomplicated, multi-use makeup for busy women, at a time of full-glam beauty. She covers choosing innovative suppliers, many in Korea, building a grassroots social following with no marketing budget, the brand's expansion into skincare and body care, creator and celebrity partnerships, 2024 earned media value of about 65 million dollars, and how she balances work and life. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the founding story, the supplier and early marketing section, the product philosophy and partnerships section, the closing life balance section and the description, and may not cover every point in the roughly 30 minute episode. All claims and figures are the guest's own account and are not independently checked.