Want to Start a Successful Business? Try Hosting Events
Shopify on Location episode recorded in Los Angeles in which the host talks with Michael Washington, founder of an outdoors community brand (spelled usol in the captions) that hosts events such as stargazing, fly fishing and ceramics. Michael says the goal is bringing people together around a common interest, that success is measured by what people take away rather than headcount, and that a 40 percent return customer rate with no subscription is a sign of a successful event. He discusses making outdoor activities accessible through a gear library and price points, and treating a community like a brand through graphic design and photo direction, and says the events caught the attention of Nike and The North Face. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, event success, accessibility and branding sections and the closing, and may miss parts of the roughly 34 minute video. Figures and partnerships are Michael's own claims and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify on Location episode recorded in Los Angeles in which the host talks with Michael Washington, founder of an outdoors community brand (spelled usol in the captions) that hosts events such as stargazing, fly fishing and ceramics. Michael says the goal is bringing people together around a common interest, that success is measured by what people take away rather than headcount, and that a 40 percent return customer rate with no subscription is a sign of a successful event. He discusses making outdoor activities accessible through a gear library and price points, and treating a community like a brand through graphic design and photo direction, and says the events caught the attention of Nike and The North Face. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, event success, accessibility and branding sections and the closing, and may miss parts of the roughly 34 minute video. Figures and partnerships are Michael's own claims and not independently checked. Nothing here is medical, legal or financial advice.