Why Women Rule Sex Toys: G-Spot, VR Dolls, Men vs Women & Sales | Raj Armani | FO446 Raj Shamani
Raj Shamani Figuring Out episode in which Raj talks with Raj Armani, co-founder of sexual wellness brand Besharam, about how the category actually works in India and worldwide. Armani's buyer data: 65 to 70 percent of purchasers are singles, not couples, and Bangalore is his top city, ahead of Mumbai, with Pune, Hyderabad and Kolkata next. His catalog logic: there are far more products for women than for men because women's products span a wider range of experiences, and global leader Satisfyer reflects that with an 85 percent women's catalog - a German brand selling a million-plus units a year at roughly 200 to 225 million dollars in revenue by hitting the sweet spot of pricing, product quality and packaging. He credits Womanizer's patented suction technology and its one-minute-orgasm guarantee with creating a premium category, while in sex toys, unlike condoms where brands like Manforce and Skore dominate in India, customers do not care about brand at all - yet. PARTIAL COVERAGE: this summary highlights the market and brand lessons; explicit product demonstrations and VR content are not covered. These are Armani's own figures and views, not independently verified. Nothing here is medical advice.
