An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Meltem Kuran Berkowitz on helpful growth channels, audience ceilings, search intent and partnerships. Selected third-party transcript coverage excludes sponsor reads, compliance and payroll advice, numerical company results and later incident discussion. Deel examples are her accounts, unverified here. Untimed editorial topics are not video chapters.
Executive Summary (TL;DR)
Meltem Kuran Berkowitz discusses helpful growth channels, audience ceilings, search intent, complete answers, awareness sequencing and relevant partnerships. Selected third-party transcript coverage excludes sponsor reads, compliance and payroll advice, numerical company results and later incident discussion. Deel examples are her accounts, unverified here. Untimed editorial topics are not video chapters.
Key Takeaways
Begin where people ask for help
Berkowitz describes low-cost channels as places where potential customers already ask questions about a problem. Useful answers can introduce a relevant solution without starting with an advertisement. This still takes staff time and should not be confused with a free, unlimited source of customers.