Don't be boring: KCRW's Jennifer Ferro on building a brand people love | Masters of Scale
A Masters of Scale conversation, hosted by Jeff Berman, with Jennifer Ferro, president and general manager of KCRW, the Los Angeles public radio station. She talks about her path from paralegal to leading KCRW, what she learned from its founder Ruth Seymour, and why public media should not be boring. Sponsor: Creative Planning, which has a read at the start. The caption covers the whole episode. Part of the conversation covers federal funding for public media; those points are Ferro's views and opinions, summarised here without endorsement.
Executive Summary (TL;DR)
A Masters of Scale conversation, hosted by Jeff Berman, with Jennifer Ferro, president and general manager of KCRW, the Los Angeles public radio station. She talks about her path from paralegal to leading KCRW, what she learned from its founder Ruth Seymour, and why public media should not be boring. Sponsor: Creative Planning, which has a read at the start. The caption covers the whole episode. Part of the conversation covers federal funding for public media; those points are Ferro's views and opinions, summarised here without endorsement.
Key Takeaways
Path to KCRW
Ferro says she worked as a paralegal, started volunteering at KCRW full time with no plan, and got a job as the founder's assistant after she saw her laptop.