Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
Lenny's Podcast episode, sponsored by Eppo and Paragon, in which Lenny Rachitsky talks with Michael Margolis, UX research partner at Google Ventures for nearly 15 years and author of the free book Learn More Faster, about identifying your bullseye customer in a single day. Margolis, who helped develop the Design Sprint and has worked with over 300 companies, defines the bullseye customer as the very specific subset of your market most likely to adopt first - Amazon started with books, Facebook with college profiles. His one-day formula is five and three in one: five bullseye customers, three simple prototypes, interviews conducted in one day while the whole team watches and debriefs. The payoff is depth of understanding, prioritization of feedback, and team alignment on what to build first. PARTIAL COVERAGE: this summary highlights the framework; the recruiting and interview tactics are not covered. These are Margolis's own methods, not independently verified.
Executive Summary (TL;DR)
Lenny's Podcast episode, sponsored by Eppo and Paragon, in which Lenny Rachitsky talks with Michael Margolis, UX research partner at Google Ventures for nearly 15 years and author of the free book Learn More Faster, about identifying your bullseye customer in a single day. Margolis, who helped develop the Design Sprint and has worked with over 300 companies, defines the bullseye customer as the very specific subset of your market most likely to adopt first - Amazon started with books, Facebook with college profiles. His one-day formula is five and three in one: five bullseye customers, three simple prototypes, interviews conducted in one day while the whole team watches and debriefs. The payoff is depth of understanding, prioritization of feedback, and team alignment on what to build first. PARTIAL COVERAGE: this summary highlights the framework; the recruiting and interview tactics are not covered. These are Margolis's own methods, not independently verified.