Lecture 19 - Sales and Marketing; How to Talk to Investors (Tyler Bosmeny; YC Partners)
Tyler Bosmeny explains founder-led sales, from finding prospects to asking useful questions and reaching a clear decision. Michael Seibel then breaks a short investor pitch into a plain explanation of the business, market and traction, followed by a mock meeting with Dalton Caldwell and Qasar Younis. Notes cover the first roughly 49,700 characters of public auto-captions for this historical 49-minute Stanford lecture, with names checked against the official CS183B archive. The date is the December 2, 2014 video upload. The final section is cut off. Sales, fundraising and contract opinions describe the speakers' 2014 experience, not legal advice or guaranteed outcomes.
Executive Summary (TL;DR)
Tyler Bosmeny explains founder-led sales, from finding prospects to asking useful questions and reaching a clear decision. Michael Seibel then breaks a short investor pitch into a plain explanation of the business, market and traction, followed by a mock meeting with Dalton Caldwell and Qasar Younis. Notes cover the first roughly 49,700 characters of public auto-captions for this historical 49-minute Stanford lecture, with names checked against the official CS183B archive. The date is the December 2, 2014 video upload. The final section is cut off. Sales, fundraising and contract opinions describe the speakers' 2014 experience, not legal advice or guaranteed outcomes.
Key Takeaways
Sales learned on the fly
Bosmeny studied math and statistics and nearly went into finance, then did sales at a friend's startup, which he says became hugely useful when he started Clever to build software for schools.