The ultimate guide to paid growth | Timothy Davis (Shopify)
A Lenny's Podcast conversation with Timothy Davis, who leads performance marketing at Shopify, on how to start and run paid growth: platform order, creative, LinkedIn tests, benchmarks and reading Google Ads reports. PARTIAL COVERAGE: the episode runs about 102 minutes and the available caption text is cut off near the end of the Google Ads report discussion, so about half the episode is covered and the final sections (such as hiring) may be missed. The caption is auto-generated and lightly punctuated. Examples are Davis's own and are not verified. This is a summary of his views, not financial advice.
Executive Summary (TL;DR)
A Lenny's Podcast conversation with Timothy Davis, who leads performance marketing at Shopify, on how to start and run paid growth: platform order, creative, LinkedIn tests, benchmarks and reading Google Ads reports. PARTIAL COVERAGE: the episode runs about 102 minutes and the available caption text is cut off near the end of the Google Ads report discussion, so about half the episode is covered and the final sections (such as hiring) may be missed. The caption is auto-generated and lightly punctuated. Examples are Davis's own and are not verified. This is a summary of his views, not financial advice.
Key Takeaways
Paid growth versus performance marketing
Davis says the two terms can be interchangeable, but you should say whether you mean online, offline or affiliates so people do not talk past each other.