The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
Judd Antin on research scope, decision impact, early involvement, ongoing partnerships, business context and challenging assumptions. Selected third-party transcript coverage excludes sponsor reads, layoff and economic explanations, numerical prevalence claims and other company-history passages. These are his management views, not established universal findings. Untimed editorial topics are not video chapters.
Executive Summary (TL;DR)
Judd Antin presents his views on research scope, decision impact, early involvement, ongoing partnerships, business context and willingness to challenge assumptions. Selected third-party transcript coverage excludes sponsor reads, layoff and economic explanations, numerical prevalence claims and other company-history passages. These are his management views, not established universal findings. Untimed editorial topics are not video chapters.
Key Takeaways
Separate research by its purpose
Antin distinguishes macro, middle-range and micro research. Macro work looks ahead at strategic questions; micro work focuses on specific product details and evaluation. This is his framework for discussing the work, not a claim that every research project fits neatly into one box.